The SZAD Gree Headquarters Building Model at 1:200 scale, produced by QZY Models in Shanghai within a 15-day cycle, is a precision-crafted architectural model that captures the innovative design and sustainable features of this landmark office tower. It serves as an essential visualization tool that showcases the building’s modular tree-structure form, ecological innovations, and urban integration for stakeholders and public engagement.
The 1:200 scale strikes a balance between detailed architectural features and manageable size, allowing clear depiction of the building’s unique modular design composed of nine spatial modules stacked vertically into a tree-like structure. This scale enables presentation of façade treatments, outdoor terraces, the transparent central void, and the photovoltaic curtain wall while maintaining portability for exhibitions and client meetings.
QZY Models employs advanced fabrication techniques including laser cutting, CNC machining, and expert hand assembly to ensure meticulous accuracy and tactile realism, bringing the innovative ecological design to life.
Designed by SZAD and Atelier Apeiron, the building is a 200-meter-high global center characterized by:
A modular space system dividing the tower into nine stacked units forming a tree-like structure.
A large, transparent shared core creating an airy “aerial living room” for collaboration and public interaction.
Use of Gree’s patented photovoltaic power generation curtain wall delivering zero-power energy-saving air-conditioning.
Prefabricated components minimizing construction impact and enhancing sustainability.
Integration of natural geothermal heating and solar technologies reducing carbon footprint.
The model accurately captures these elements, reflecting the building’s commitment to low-carbon ecological innovation.
QZY Models provides a comprehensive range of physical models including:
Architectural Models: Showcasing building exteriors and interiors.
Urban Models: Large-scale city and campus master plans.
Interior Models: Detailed furniture and spatial layouts.
Landscape Models: Terrain, vegetation, and environmental context.
Industrial Models: Machinery, prototypes, and factory equipment.
Gift Models: Customized corporate branding and commemorative pieces.
Their capabilities support diverse client needs across industries and project stages, ensuring tailored, high-quality representations.
Founded in 1982, SZAD is renowned across China for pioneering supertall buildings and innovative sustainable architecture. Their partnership with Atelier Apeiron brought a modular, ecological approach to the Gree Headquarters, emphasizing openness, public engagement, and carbon-neutral technologies.
SZAD’s expertise in integrating cutting-edge architectural concepts with practical urban solutions makes their designs, and thus QZY Models’ representations, highly respected in industry and official circles.
The model is produced in Shanghai by QZY Models, close to the project’s location, facilitating precise collaboration with architects and the client. Local production supports the inclusion of contextually accurate details, rapid feedback incorporation, and expedient delivery.
Shanghai’s advanced manufacturing ecosystem enables QZY Models to combine technology with artisanal quality, delivering a model that is both precise and reflective of the building’s urban environment.
QZY Models uses a structured workflow integrating detailed CAD design verification, precision fabrication via CNC machining and laser cutting, followed by hand assembly, painting, and finishing. Their project management ensures each phase is tightly scheduled without compromising quality.
This efficiency allows the 15-day production cycle to meet demanding timelines while producing models with fine detailing and structural accuracy.
Technology drives every stage from digital design to physical fabrication. CAD software guides the creation of precise component blueprints, CNC and laser machines produce detailed parts efficiently, and 3D printing is used for intricate sections.
QZY Models pairs these with skilled handcrafting to apply textures, assemble the modular units, and replicate the photovoltaic curtain wall’s effect, ensuring a realistic and tactile final product.
Yes, physical models provide an invaluable three-dimensional understanding of architectural innovation and sustainability strategies. They help architects communicate complex modular design concepts and ecological features clearly to clients, investors, regulators, and the public.
QZY Models’ expert craftsmanship ensures these models serve as powerful tools for presentations, marketing, approvals, and fostering collaborative design processes.
“The SZAD Gree Headquarters Model exemplifies how precision and innovation in model making can elevate architectural storytelling. At QZY Models, we blend advanced technology and artisanal expertise to capture the unique modular spaces and sustainable features of this iconic project. Our models go beyond visuals—they engage stakeholders emotionally and intellectually, driving understanding and project momentum.” – Richie Ren, Founder of QZY Models
QZY Models begins with in-depth consultation to capture the building’s modular geometry, materiality, and sustainable technologies. They select appropriate materials to mimic glass, metal, and greenery, and ensure accurate scale representation of terraces and voids.
Continuous client feedback during digital design and fabrication stages ensures the model corresponds to architectural intent, resulting in a tailored, high-fidelity physical representation.
At 1:200 scale, models balance overall building form and visible design details effectively. This scale accommodates external architectural articulation, supports clear spatial perception, and remains convenient for handling and display in meetings, exhibitions, and marketing events.
It is especially suitable for tall buildings with modular components, allowing visibility of internal voids and terraces without excessive model size.
Physical models are preferable when tangible spatial interaction, detailed materiality, and stakeholder engagement are essential. They transform abstract digital concepts into experiential tools that facilitate better understanding and emotional connection.
For projects emphasizing sustainability and public engagement, like the Gree Headquarters, models add value by visually demonstrating innovation in a concrete context.
| Scale | Typical Use | Advantages | Limitations |
|---|---|---|---|
| 1:100 | Detailed buildings, interiors | High detail; immersive size | Larger, less portable |
| 1:150 | Office buildings, moderate detail | Balance detail and size | Some fine details less visible |
| 1:200 | Corporate headquarters, modular design | Manageable size; clear design representation | Less interior detail |
| 1:500 | Urban master plans, large areas | Compact, broad overview | Minimal architectural detail |
The SZAD Gree Headquarters Building Model by QZY Models exemplifies the fusion of sustainable design innovation and precise architectural modeling. Through expert craftsmanship and advanced technologies, it vividly conveys the project’s modular structure, ecological features, and urban integration. Selecting QZY Models guarantees high-quality, customized physical models that enhance stakeholder understanding, communication, and project success in today’s environmental and architectural landscape.
Q1: How long does it take to produce the Gree Headquarters model? A1: Typically 15 days, balancing complexity with efficient workflow and quality control.
Q2: Can the model be customized beyond standard scale and materials? A2: Yes, QZY Models offers tailored options for scale, materials, finishes, and detailing to suit client needs.
Q3: What fabrication technologies does QZY Models employ? A3: CAD design, laser cutting, CNC machining, 3D printing, combined with expert handcrafting.
Q4: How does the physical model help in sustainability communication? A4: The model highlights eco-technologies like solar panels and modular design, making sustainability visually tangible.
Q5: Does QZY Models provide global service for such models? A5: Yes, with branches worldwide, QZY Models offers localized support and international shipping.
Wang Yu serves as the Design Director at QZY Models. He oversees design planning and team collaboration, helping transform project concepts into clear, accurate, and visually effective architectural model solutions.
As Design Director at QZY Models, Lee Zhengyuan guides the creative and technical design process for architectural model projects. He works closely with teams and clients to transform ideas into well-planned and visually compelling model solutions.
Shi Qingfen serves as the Cutting Department Director at QZY Models. She manages the cutting and preparation stages of model production, helping ensure precision, quality, and smooth workflow across projects.
Aykut Tanrıkulu serves as Project Director at QZY Models. He oversees project planning, team coordination, and client communication to ensure architectural model projects are delivered efficiently and meet project requirements and expectations.
Abhishek Jain is the Regional Director, India at QZY Models. He oversees client communication, regional partnerships, and project coordination, supporting the successful delivery of architectural model solutions across the Indian market.
Hadi L. Hachem serves as MENA Deputy Director at QZY Models, supporting business development and client relationships across the Middle East and North Africa region. He works closely with clients and internal teams to ensure effective project communication and smooth collaboration.
Senior model electrician with 10 years of experience in professional model circuit operation. He is responsible for all management and production work of the electrician department. He has considerable experience in model circuit layout, in the grasp of lighting effects, and the control over software programs and dynamic equipment. The projects handled by him include: Shenzhen Pengfeng Building, Qatar Elie Saab, Dubai Pagani, Dubai W Residences, Dubai Missoni, Riyadh Versace, CGN Proton Therapy System Dynamic Model, Beidou Science and Technology City, Zhuhai Humanities World, etc.
Senior landscape modeler, with more than 20 years of experience in the model industry, has been engaged in the manual production and management of model landscape parts for a long time and has rich practical techniques in landscape expression. Projects handled by him include: Macau New Neighborhood, Vanke Cloud City, Nanhu Town, Oakridge Canada, Shenzhen Pengfeng Building, Longgang Energy Ecological Park, Nanshan Energy Ecological Park, Yantian Energy Ecological Park, Baoan Energy Ecological Park, Xiamen TOD, Qatar Elie Saab, Pagani, Dubai. etc
Senior modeler, 10 years of experience in model building production. He once worked for RJ Model. He joined QZY Models in 2017 and has been working here up to now. He is mainly responsible for the production of models for the company’s public construction and industrial projects. He has superb manual skills and the projects he has ever handled are: Ningbo K11, Canada Oakridge, CGNPC Proton Therapy System Dynamic Model, Dubai W Residences, Dubai Pagani Towers, Shenzhen Pengfeng Building, Egypt Post and Telecommunications Building, Longgang Energy Ecological Park, Baoan Energy Ecological Park, etc.
Liu Zhiming has over 16 years of experience in handcrafted architectural model making. Since joining QZY in 2014, he has held key roles as a technician, team leader, and is currently the supervisor of the Architectural Department. He has been responsible for managing and coordinating major architectural projects, including the UK TVC project, UK Thames City, Yiwu Theatre, Dubai Missoni, Abu Dhabi Reem Eight, Egypt Post Office, Egypt Museum, and Saudi Palms View, etc. His passion and dedication to model making drive him to continually improve and excel in his work.
Senior model draftsman, with more than 20 years of experience in the model industry, once worked in the design department of Pinzhu and RJ Company, and then joined QZYmodels in 2014, and became a technical partner in 2021. He is mainly responsible for the preliminary drawing design of the model and is proficient in model making. All kinds of software required, good at image processing and interpretation. The major projects he has ever handled include: Zhonghai Wanning Shenzhou Peninsula, Sri Lanka AVIC Hotel Apartment, Ningbo K11, Canada Oakridge, Longguang Nine Dragons Terrace, Egypt Festival City, Southern Pearl Artificial Island, Shenzhen Shanhai Park, Shenzhen Master Plan, Tencent Island Planning, Chengdu 5G Smart City, Longgang Energy Ecological Park, Nanshan Energy Ecological Park, Yantian Energy Ecological Park, Baoan Energy Ecological Park, etc.
Senior model designer, with 28 years of experience in the model industry, worked in the model industry in Malaysia for 13 years in East and West Malaysia, 12 years in senior business management in Singapore, and 3 years in mainland China, proficient in English, Chinese, Malay language. The main clients served include: Singapore Far East Organization, CapitaLand, City Development, Malaysia MJC Developer, MBKS and other developers and government agencies, DP, CPG, RSP, SCDA and other well-known design institutes. Participated in and been responsible for key projects including: Singapore Sands Marina Bay Project, Singapore Resort World Sentosa, Malaysia Tanjung Langsat, Danga Bay, DBKU Urban Planning, Dubai Burj Khalifa, China Shenzhen Shenzhen-Hong Kong Center, Zhuhai Port, Shanghai Xuhui Binjiang, Hong Kong Yangtze River Centre, Xisha Project and Yau Tong Langyu, Lu Guangzheng Wood Sculpture Museum, Shenzhen Anju Yunpan, Anju Fuhui Pavilion, Anju Fengtong Garden, Anju Fengjing Garden, Anju Zihe Garden, etc.
Senior modeler, with 25 years of experience in the model industry, worked as a project manager in Saiye and Pinzhu, and became the QZY models partner in 2020, mainly responsible for the overall production management of the company’s projects. The key projects that he has ever handled include: Shenzhen Diwang Building, Shenzhen SEG Building, Hengyu Shenzhen Bay, Shenzhen Qiaocheng No. 1, Chongqing Sunac AONE, Jiangbeizui Financial Center, Hangzhou China Resources City North Mixc City, Chengdu China Resources Two Fourteen City, Vanke Shennan Road, Lanzhou China Resources Yulan Mountain, Chinese Academy of Sciences large gamma equipment principle model, Wuhan Vanke Jinyu International, Wuhan China Railway Jiancheng Gate, Xi’an Merchants Yongjing Bay, Xi’an Merchants City Stadium, Harbin Cultural Tourism City, Atmospheric Neutron Radiation Spectrometer Experimental Platform, CGN Proton Therapy System, Shenzhen Pengfeng Building, etc.
Graduated from Anhui University of Technology，holds a Master’s degree in International Trade and Economics. Proficient in English, French, Chinese, and SHONA (native language). Completed the Global Business Administration Elite program (Group Ten) at Shanghai Jiao Tong University in 2021. Joined QZY Models in August 2023, responsible for international market operations. Possesses extensive experience in client communication and international trade.
An architect and architectural writer who has ever worked Based in Amsterdam, Netherlands. for Priestman Architects, GAS Studio, and UN Studio, and has won many international architectural awards, has become the business partner of QZY Models in Europe since 2022. He is mainly responsible for project interface and negotiations in the European region, as well as the market development, management, and operation of the European Business Division.
Marwan J. Hachem holds a Master’s degree in Business Administration and Marketing, with over 20 years of expertise in business development and project management. Fluent in English, French, and Arabic, Marwan excels in customer relationship management and business negotiations, leveraging his extensive knowledge and experience to drive project success. Based in Saudi Arabia, he is fully responsible for supporting QZY’s operations, after-sales services, and client relationships across the Middle East and North Africa region.
We pride ourselves on our Global Model Shipping and Installation Services, which ensure that your models are delivered safely to any city around the world. With over 20 years of experience in this field, we have honed our processes to provide a seamless and efficient service tailored to meet the specific needs of each project.
Comprehensive Shipping Solutions
Our extensive experience encompasses every aspect of the shipping process, including:
Expert Packaging: We utilize specialized packaging techniques to protect models during transit, ensuring they arrive in perfect condition. Our packaging is designed to meet the requirements of various transportation methods and the specific dimensions of each model.
Transportation Logistics: We carefully select transportation methods based on the nature of the model and its destination, considering factors such as budget, timing, and the most efficient route. We ensure that transportation aligns with the packaging size and requirements for safe handling.
Customs Compliance: Our team is well-versed in the import/export regulations of different countries. We handle all necessary documentation to facilitate smooth customs clearance and compliance with local laws, mitigating any potential delays or complications.
Climate Adaptability: We evaluate whether models are suitable for local climate conditions, ensuring that materials and finishes can withstand environmental factors in the destination city.
Professional Installation and Maintenance
In addition to shipping, we offer professional installation services that guarantee your models are set up correctly and functionally in their intended locations. We also provide ongoing support and maintenance, regardless of whether the models were produced by us or other manufacturers:
Thorough Inspection: We conduct comprehensive inspections of models upon arrival to ensure they meet quality standards and are free of any damage.
Maintenance and Repair: Our skilled technicians are equipped to perform routine maintenance, repairs, and refurbishments on models, acting as the “family doctor” for your models. No matter the issue, we are committed to restoring them to their best condition.
Adaptability to Local Practices: We take into account regional differences in model upkeep and care, providing tailored recommendations for maintenance based on local practices and environmental considerations.
Your Trusted Partner
At QZY Models, we understand that every detail matters in the shipping and installation process. Our commitment to quality service means we never shy away from challenges—no matter how complex the model or the issues at hand, we are here to ensure that your models look their best and perform optimally.
With QZY Models, you can rest assured that your models are in expert hands, backed by decades of experience and a dedication to excellence.
We offer comprehensive 3D printing services, including file design optimization, physical model printing, and post-processing services such as sanding and painting. Our 3D printing capabilities allow us to produce detailed and accurate models quickly and efficiently, with a wide variety of materials to meet the specific needs of your project.
Advantages of 3D Printing
Complex Shapes: One of the key benefits of 3D printing is its ability to create highly complex and intricate geometries that would be difficult or impossible to achieve with traditional manufacturing methods. This makes it ideal for producing intricate architectural models, sculptures, and industrial components.
Fast Turnaround: 3D printing can significantly reduce production time. Once the design is finalized, we can quickly move from concept to finished model, providing faster delivery compared to other techniques like CNC machining or handcrafting.
Cost-Effective: For small runs or prototypes, 3D printing is generally more cost-effective than other manufacturing methods, especially when dealing with complex designs that would require expensive molds or tooling in traditional fabrication.
Versatility of Materials: We offer a wide range of materials to suit different needs, including transparent, semi-transparent, and white resins, as well as ceramics, metals, red wax, and nylon. Each material has its unique properties, such as varying degrees of hardness, flexibility, and durability, providing greater flexibility in model creation.
Material Options: 3D printing supports a variety of materials, including:
Transparent and semi-transparent resins
Ceramics for more rigid and heat-resistant models
Metal for industrial-grade models
Nylon for durable and flexible prints
Red Wax for precision casting molds
Other Specialty Materials like white resin for detailed models
Disadvantages of 3D Printing
While 3D printing has many benefits, it does come with certain limitations:
Material Degradation: Some materials, especially those used for prototypes, can be prone to discoloration or deformation over time, especially when exposed to heat, light, or humidity.
Limited Surface Finishing: Certain materials used in 3D printing do not accept paint or other finishing treatments well, which can limit their use for final presentation models without additional post-processing.
Lower Precision: Although 3D printing is highly accurate for most applications, it has slightly lower precision compared to laser cutting or CNC machining, particularly in terms of fine details and surface smoothness.
Post-Processing Required: Most 3D-printed models require additional work after printing, such as sanding, polishing, or painting, to achieve the desired finish and smooth out imperfections.
Applications of 3D Printing
Our 3D printing services can be applied across various industries, including:
Architectural models
Industrial prototyping
Product design
Medical devices
Creative sculptures
Exhibition pieces
At QZY Models, we leverage the flexibility and efficiency of 3D printing to provide high-quality models tailored to your specific requirements. Our team can also assist in optimizing your 3D printing files for better results, ensuring the final product meets your design goals.
Our core expertise lies in crafting Custom High-end Architectural Models that transcend conventional techniques, materials, and forms. We specialize in delivering unique, tailored solutions that align with the creative visions of our clients. Our approach is driven by a deep understanding of the design intent, allowing us to create models that go beyond mere representation—they capture the essence and meaning of the architecture itself.
We believe that every design holds an underlying narrative, and our skilled team excels at interpreting and expressing this narrative through innovative modeling techniques. By closely collaborating with architects and designers, we ensure that the final model not only serves as a visualization tool but also acts as a source of inspiration, revealing new perspectives and highlighting the elegance and beauty that might otherwise remain unseen.
Our custom models are designed to amplify the architectural impact, bringing out the individuality, tension, and personality of each project. Whether you require a model for a cutting-edge skyscraper, a cultural landmark, or a visionary urban development, we are committed to delivering solutions that push creative boundaries. Our models are more than just physical representations—they are works of art that communicate the spirit of the design.
By utilizing advanced materials, state-of-the-art technology, and unconventional craftsmanship, we ensure that each model is meticulously crafted to meet the highest standards of quality and precision. Our innovative approach allows us to explore new methods and materials that best reflect the design’s unique character and purpose, providing clients with models that are both functional and aesthetically captivating.
Our expertise goes beyond architectural models. We offer comprehensive fabrication services for a wide range of physical models tailored to various industries and purposes. Our team specializes in creating precise, scaled-down models that bring concepts and designs to life, providing visual clarity and technical accuracy for diverse applications. These models are valuable tools for presentations, demonstrations, prototypes, and exhibitions. Our model categories include, but are not limited to:
Landscape Models: Capture outdoor environments with detailed representations of parks, green spaces, urban planning, and natural features.
Interior Design Models: Showcasing interior decoration designs, sectional structure designs, and spatial designs, providing detailed displays of interior environments.
Signage & Sculptures: Custom-made models for signage, artistic sculptures, and branding elements.
Industrial Models: Scaled-down versions of industrial equipment, machinery, and production lines for presentations, training, and technical demonstrations.
Mechanical & Engineering Models: Represent complex mechanical systems and construction processes in an easy-to-understand format.
Gift & Promotional Models: Unique and creative physical models for corporate gifts, promotional items, and special events.
Medical Device Models: Highly detailed replicas of medical equipment and devices used for demonstrations, training, and exhibitions.
Energy Equipment Models: Models of energy infrastructure, including renewable energy setups, power plants, and equipment, for industrial use.
Transportation Infrastructure Models: Scaled models of transport systems, including vehicles, stations, airports, and railway facilities.
Topographic & Terrain Models: Detailed geographic and topographic models for land development, environmental studies, and educational purposes.
Hydraulic & Water Facility Models: Representations of water management systems, including dams, water treatment plants, and irrigation systems.
Military Models: Models of military equipment, vehicles, aircraft, and naval vessels for research, education, and exhibitions.
Engineering Vehicles, Aircraft & Ships: Scaled replicas of construction vehicles, aircraft, and ships used in industrial and educational displays.
Figurine & Animal Sculptures: Realistic and stylized models of humans, animals, or other characters for museums, exhibitions, and creative displays.
Whether you need a detailed representation of industrial equipment, a landscape design, or a precise medical device model, we ensure each project is custom-tailored to match your exact specifications. Using advanced fabrication techniques, including 3D printing, CNC machining, and laser cutting, we deliver models that meet the highest standards of quality and accuracy.
Our models are designed to support a variety of industries, providing practical solutions for demonstration, training, project development, and marketing. We work closely with our clients to ensure every detail is captured, from material selection to scaling and finishing, creating physical models that are as functional as they are visually impressive.
我们提供全面的设计解决方案，通过精湛的工艺和尖端技术将您的愿景变为现实。我们的团队擅长制作定制模型设计，以满足每个项目的独特需求，无论是建筑展示、城市规划、展览还是开发展示。
专业工艺：我们经验丰富的专业人员将您的想法转化为细致的模型，确保每个项目的精确度和质量。
材料灵活性：我们提供多种材料选择，包括木材、丙烯酸和 3D 打印组件，以适应各种建筑风格和设计偏好。
创新技术：利用先进的 3D 打印和激光切割技术，我们确保每个模型的细节复杂而精确，即使是最复杂的设计也能提供高质量的结果。
项目类型的多样性：无论是住宅建筑、商业综合体、城市开发还是展览模型，我们都会调整方法来满足每个项目的独特需求。
我们对创新和质量的承诺确保我们设计的每个模型都与您的愿景完美契合，使您的项目脱颖而出并留下持久的印象。
